Adrian Cheng is an entrepreneur who believes in the power of creativity, culture and innovation to enrich daily life across businesses and local communities. As Executive Vice-chairman of New World Development (HKEx:0017), Executive Director of Chow Tai Fook Jewellery Group (HKEx:1929), and as founder of the K11 brand, Adrian’s expertise and his vision as a changemaker, makes him a champion for sustainable transformation and the development of contemporary, human-centred enterprise.
Running New World Development, Adrian oversees strategic direction for the company’s property development and investment activities, infrastructure, services, and their retail and hotel projects. He is currently spearheading some of New World’s most ambitious projects, including Victoria Dockside as a new “Silicon Valley of Culture” (which includes K11 MUSEA, K11 ATELIER, K11 ARTUS, Rosewood), a US$2.6 billion development that is redefining Hong Kong’s harbourfront due to open in 2019, and Skycity, a US$2.5 billion retail complex attached to Hong Kong’s airport and linked to the Hong Kong-Zhuhai-Macau bridge. These have at their core New World’s Artisanal Movement, a philosophy Adrian applies throughout the organisation to inspire creativity, incubate ideas, deliver quality and ensure that the individual remains at the centre throughout.
In 2008, Adrian at 29 years old, created the K11 brand, intertwining art and commerce, presenting it to an inquisitive Chinese Millennial and Generation Z audience through a collection of shopping malls, offices and hospitality. He understood the need for compelling narrative and saw the potential in creating a museum-retail concept that attracts consumers seeking bespoke cultural experiences. The brand has expanded to include K11 art malls across Greater China; K11 ATELIER, office buildings designed for the next gen workforce; K11 ARTUS, the new luxury residences; the K11 Art Foundation, a non-profit organisation that fosters cross-cultural art education and incubates up-and-coming artists and creators; and K11 Kulture Academy, an education platform for cultural programmes. By 2024, K11 will have 36 projects in 9 major cities with total gross floor area of 30 million sq. ft. He also provides early-stage funding to disruptive start-ups, technology-driven brands and platforms that appeal to younger generation consumers.
Adrian has been acknowledged by Fortune as one of “40 Under 40” global business stars, a “Young Global Leader” by the World Economic Forum and was recently made an Officier in the Ordre des Arts et des Lettres by the French Government, the youngest person in Hong Kong to receive such an honour. In 2019, Adrian was appointed as the first-ever global ambassador of the Council of Fashion Designers of America (CFDA), and he will work with CFDA to nurture the next generation of American fashion talent through a series of cross-cultural exchange initiatives and international programs. Alongside his business interests, Adrian has invested a significant amount of time and energy into promoting art and cultural exchange and holds a number of board roles within organisations such as the TATE, the Centre Pompidou and the National Museum of China.