Peter Moore joined Liverpool FC as Chief Executive Officer in June 2017, a role that brought the lifetime LFC supporter back to his hometown of Liverpool. Bringing his tremendous personal passion for sports, competition, games and the Reds’ to the role; Peter is responsible for all business, commercial and operational areas of the Club – reporting directly to the Club’s ownership, Fenway Sports Group.
Peter previously lead EA’s Competitive Gaming Division where he brought to life new global competitions for EA franchises including FIFA, Madden NFL and Battlefield. Prior to that Peter served as Chief Operating Officer of EA, providing strategic leadership for all global operations that enabled EA to bring products to market via retail and digital direct-to-consumer channels. He also previously held the position of President of EA SPORTS, overseeing the delivery of some of the top-selling sports videogames from franchises including FIFA, Madden NFL, NCAA Football and NHL. He also oversaw the growth of the FIFA Interactive World Cup, growing it into one of the world’s largest gaming tournaments.
Peter has more than 30 years of experience in gaming, entertainment and consumer products. He has held leadership positions as the Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., as President and COO of SEGA of America and Senior Vice President of marketing at Reebok International Ltd.
Peter holds a bachelor’s degree from Keele University, United Kingdom, and a master’s degree from California State University, Long Beach. He also currently serves as a VP of SpecialEffect, a nonprofit that uses technology to enhance the quality of life of people with physical disabilities.