Mr. Apichart Chutrakul is currently Chief Executive Officer of Sansiri and is primarily responsible for overseeing the financial performance of the company. Due to the high investment required in a real estate business, every aspect of what he is tasked with needs to be carried out with extreme caution, taking into account the fluidity of the operations, accounting and financial discipline in line with transparency and good governance in management. In addition, Mr. Apichart puts emphasis on the mechanics of marketing and branding closely for Sansiri, so as to be certain that the company can effectively respond to the customer’s needs, creating brand loyalty amongst a group of customers in the long run.
Aside from the aforementioned routine duties, Mr. Apichart also holds a position of the Director of Plus Property Co., Ltd, one of the biggest subsidiary companies that runs a property management business in Thailand with its aim to control the provision of excellent customer service to customers in general. Other positions include being a qualified member of the Central Land Development Sub-commission, Real Estate Business Promotion Bureau, Department of Lands and subsequently a Committee on Central land, Real Estate Business Promotion Bureau.
Mr. Apichart Chutrakul received a Master’s degree in Business Administration from the University of San Diego in the US and has since become a full-fledged expert on the real estate business, finance and banking.